There’s no place like home
Despite being one of the most storied franchises in Major League Soccer history, D.C. United was struggling to resonate with Washington D.C.’s largest demographic: 25-35 year olds. Set to move into a new, state-of-the-art stadium on D.C.’s Southwest waterfront, the team asked us to help create a brand extension that would help it reconnect with the city it calls home.
Embrace the hustle
We created UNMATCHED, a campaign that tied D.C. United to the work ethic imbued in the young professionals that live in our city. The campaign not only helped D.C. United build momentum during its last season at RFK Stadium, but also carried the organization into its first few years in a different part of the city.