How can creators participate in consumer narratives, rather than trying to control them? If hashtags aren't enough for Instagram anymore, what's the best way to keep your message visible? And who joined the AW family this year? The answers to all these questions and more in issue 42 of Provocations.
Every month, we publish a fresh issue of Provocations, a digestible digest that captures our perspectives on the world around us as well as big — and little — ideas to provoke the way creatives, strategists, and marketers make their moves.