Issue #43: Socials, “Shelfies,” and (Hard) Seltzers

Is there a smarter way to think about user-generated content? What’s the real secret behind how we use the color purple? And why do all ads look the same these days? The answers to all these questions and more in issue 43 of Provocations.

Every month, we publish a fresh issue of Provocations, a digestible digest that captures our perspectives on the world around us as well as big — and little — ideas to provoke the way creatives, strategists, and marketers make their moves. Sign up below to receive Provocations in your inbox using the “Stay in the Know” form. 

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