Provocations
Issue #44: Currency, Community, and Side-Character Summer
What role do events play in a modern marketing strategy? Where’s the line between community-building and gate-keeping? And how do you join a team like the one here at AW? All this and more in the latest issue of our newsletter, Provocations.
Every month, we publish a fresh issue of Provocations, a digestible digest that captures our perspectives on the world around us as well as big — and little — ideas to provoke the way creatives, strategists, and marketers make their moves. Sign up below to receive Provocations in your inbox using the “Stay in the Know” form.
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Provocations
Issue #43: Socials, “Shelfies,” and (Hard) Seltzers