Nike is synonymous with basketball — its voice unmistakable across arenas, campaigns, and culture. But to dominate on social media, the brand needed a strategy as dynamic and fast-paced as the game itself. Nike Basketball turned to us to bring its identity to life on Instagram and Twitter, meet its athletes and fans where they are, and uphold the Just Do It legacy in the always-on digital world.

For over five years, we served as Nike Basketball’s social thought partner, crafting a flexible, agile strategy rooted in the Touch Asphalt mantra. We rolled out 12 social-first content series, including the fan-favorite Shot Clock, built to move as fast as the game itself.

From global events like NBA All-Star Weekend to signature footwear launches for LeBron James and Ja Morant, our strategy blends reactive, conversational content with curated storytelling, keeping Nike Basketball at the center of 24/7 basketball culture and just a step ahead of the competition.