Twitter is a volume game — and the most successful accounts use the platform to hold multiple conversations with different segments of their audience at once. Instead of surface-level broadcasts that appeal to the lowest common denominator, this approach allows brands to get specific and demonstrate that they have a deep understanding of their audience.
With this in mind, we’re partnering with Nike to turn Twitter into its primary megaphone for all things hoops. This means assisting the company as it brings its Basketball Twitter strategy to life through a system that allows them to react quickly to the moment without losing the gravitas and authority of their iconic brand voice. Content creation, always-on listening, and strategic iterations allow Nike hold its place as king of the court.