In 2022, Microsoft opened the doors to its first all-electric building at its Puget Sound headquarters and simultaneously launched a groundbreaking accomplishment: the first-ever all-electric commercial kitchen. In order to serve 1,000+ meals per day without relying on gas, Microsoft couldn’t simply swap equipment. The corporation had to first collaborate with suppliers to develop new electric technologies, work with municipal governments to create updated building codes, and rethink how large-scale dining facilities operate. Microsoft needed a compelling way to share these lessons, inspire others to follow suit, and solidify its leadership in sustainable innovation.

We partnered with Microsoft to craft a visually rich, magazine-style whitepaper that turned a technical milestone into a compelling narrative about innovation and collaboration. By working closely with culinary leads, equipment suppliers, and sustainability experts, we transformed complex details into an engaging story that highlighted the challenges, breakthroughs, and global potential for all-electric dining. The whitepaper became a vital resource for Microsoft’s partners, further positioning Microsoft as a leader in sustainable solutions and inspiring change across the corporate dining landscape. The success of this project demonstrated the power of thoughtful storytelling to drive awareness and inspire action in addressing climate goals.