before the present is gone.
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EST 10:14:15
microsoft: It's in our nature
We helped Microsoft turn its ambitious climate goals into a movement, driving employee engagement and advocacy for sustainability across the company and beyond.
INDUSTRY
AREAS
Social & Cultural Insights
Visual Brand Design
Narrative & Creative Concepting
Brand Architecture & Identity Design
Brand Campaigns
CHALLENGE
Microsoft’s commitment to becoming carbon-negative and fully sustainable by 2030 is one of the world’s boldest climate initiatives. But to turn this vision into reality, the company needed its 200,000+ employees to embrace and champion the cause. Microsoft tapped Artemis Ward to build a cohesive internal campaign that would educate, inspire, and mobilize employees, ensuring that sustainability became part of the company’s DNA.
IMPACT
We designed the It’s in Our Nature campaign to engage employees with impactful messaging across internal social networks, workplaces, and public channels. The campaign drove action, with 200,000+ employees participating globally, and spurred leadership advocacy. We also launched a zero-waste pilot program at Microsoft’s Dublin campus that helped establish a model for other offices worldwide, ultimately improving waste management practices across global campuses.
To help Microsoft challenge employee waste practices, we worked with on-the-ground teams in Dublin to craft messaging, signage, and iconography for a “zero waste” pilot program aimed at dramatically reducing the campus’s landfill footprint. Ultimately, the program helped establish the footing for a sustainable waste model to bring to campuses worldwide.
As a global technology leader, Microsoft engineers solutions that raise the bar for sustainability, a massive all-electric kitchen at its Puget Sound HQ for example. Capable of serving 1,000+ meals per day with all the flavor but almost none of the carbon that gas kitchens produce, the new facility offered lessons — and stories — worth sharing. We helped get the word out by conceiving, writing, and designing a magazine-style report that offers the roadmap to gas-free facilities for commercial kitchens around the world, as well as contributing to a broader social campaign.
