Throughout the World Cup, America SCORES hit the airwaves to broadcast its story near and far.
America SCORES is creating space for the next generation of poet-athletes to find their voice and take their shot. Spanning North America, America SCORES combines programming in soccer, poetry, and performance to inspire youth to build their inner confidence and unleash their innate abilities.
Eager to help SCORES gain awareness from coast to coast, Artemis Ward stepped in to create an award-winning :30 broadcast spot to air throughout the World Cup on FOX, FS1, and Fox Deportes. From concept to writing, shoots to edits, early mornings to late nights, AW brought the story of the modern-day poet-athlete to an audience that was primed to learn more.
Expertise
We conceived and produced an award-winning :30 broadcast spot for America SCORES that ran across North American markets throughout the duration of the World Cup 2022.
Campaign Development
Creative Direction
Script Writing
Art Direction
Broadcast Ad Production
Broadcast Post-Production
Taking the SCORES Story to the Screen
Shot on location in Washington, D.C., the ad — titled “All in One” — features students and coaches who are members of the SCORES community, as well as a voiceover by Baltimore-based spoken word poet Ephraim Nehemiah. Pairing broadcast-level quality with ground-level authenticity, we carried the poet-athlete’s story though production, post-production, and delivery.
Stay in the know
Sign up for our newsletter, Provocations, a monthly-ish peek into our brains, complete with charts, links, and other musings on how to tell stories to modern audiences.
