Throughout the World Cup, America SCORES hit the airwaves to broadcast its story near and far.

America SCORES is creating space for the next generation of poet-athletes to find their voice and take their shot. Spanning North America, America SCORES combines programming in soccer, poetry, and performance to inspire youth to build their inner confidence and unleash their innate abilities.

Eager to help SCORES gain awareness from coast to coast, Artemis Ward stepped in to create an award-winning :30 broadcast spot to air throughout the World Cup on FOX, FS1, and Fox Deportes. From concept to writing, shoots to edits, early mornings to late nights, AW brought the story of the modern-day poet-athlete to an audience that was primed to learn more.

A photo of a cameraman with a gimbal outside in the evening
A photo of 3 people next to camera equipment on a field at sunset having a discussion
A photo of a camerman capturing soccer athletes on a field

Taking the SCORES Story to the Screen

Shot on location in Washington, D.C., the ad — titled “All in One” — features students and coaches who are members of the SCORES community, as well as a voiceover by Baltimore-based spoken word poet Ephraim Nehemiah. Pairing broadcast-level quality with ground-level authenticity, we carried the poet-athlete’s story though production, post-production, and delivery.

Stay in the know

Sign up for our newsletter, Provocations, a monthly-ish peek into our brains, complete with charts, links, and other musings on how to tell stories to modern audiences.

    Are you interested in any of the following?

    *Required fields


    Thanks for reaching out. We’ll be in touch.