The Barbara Bush Foundation had been changing lives through literacy for 30 years, but needed a modern approach to reach a new generation of advocates. With a legacy to uphold and an urgent mission to expand, they needed a fresh identity and a digital strategy to meet the moment and inspire action across social and digital channels.

We partnered with the Foundation to launch a bold brand refresh, transforming its website and social presence to reflect the urgency and power of literacy. From digital playbooks to organic content, we helped sharpen BBF’s messaging, giving it the tools to reach wider, more diverse audiences and drive change. Our strategic social efforts connected the dots between literacy and its profound impact on society — from healthcare to criminal justice, motivating followers to actively support the cause.