before the present is gone.
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EST 10:14:15
Education Development Center
We took Education Development Center’s (EDC) mission to train one million climate workers to the world stage at COP28, building a digital campaign that amplified their message and mobilized support.
INDUSTRY
AREAS
Brand Campaigns
Content Strategy & Social First Content
Full Service Content Production
CHALLENGE
With global climate action creating millions of new jobs, EDC’s Our World, Our Work (OWOW) initiative needed to stand out at COP28 in Dubai to drive support for its mission. The goal was to connect with political leaders, NGOs, and industry partners while cutting through a crowded media landscape. EDC’s challenge was to convey a bold vision for the future and establish itself as the organization that could make it happen.
IMPACT
We launched a digital campaign that turned heads and made noise, highlighting the urgency of training young climate leaders. With eye-catching social ads, a video anthem that broke conventions, and an engaging narrative, we delivered EDC’s message to the world in a way that couldn’t be ignored. The results? 12M paid media impressions, 3.2M video views, and an 81% video completion rate.
The results
12m paid media impressions
The results
81% video completion rate for central anthem video.
The results
95th percentile of CTR compared to industry standards.
The results
3.2m video views over the course of the campaign.
