From health to poverty, from education to employment, from criminal justice to participation in public life, increased literacy can contribute to solving many of society’s most pressing — and most ubiquitous — issues. With a deep understanding of literacy’s transformative power, the Barbara Bush Foundation is committed to improving the lives of those who struggle to read and write.
At Artemis Ward, that’s a mission we’re eager to champion. We began our partnership with the Barbara Bush Foundation by developing a new visual and messaging approach that reflects the unique vision of its namesake, allowing the organization to communicate clearly to a global audience of literacy advocates.
Building on this platform, we’ve helped refresh nearly every aspect of the foundation’s communications ecosystem, from the website and a digital playbook to an ongoing social strategy that includes paid and organic content, social listening, and event support. Informed by the ideals that the former First Lady outlined four decades ago, BBF and Artemis Ward are teaming up to tackle literacy one issue at a time.