Carbon-negative, zero waste, 100-percent renewable energy — all by the year 2030. Microsoft’s commitment to the planet is one of the world’s most ambitious. And turning commitment into impact means informing and inspiring employees with clear and cohesive messaging. So they tapped Artemis Ward to build a campaign that shares the company’s efforts to their internal teams and echoes into the greater sustainability landscape beyond.
With It’s in Our Nature as its rallying cry, the integrated campaign embodies Microsoft’s solutions-building ethos — and ensures that teams worldwide understand that when it comes to sustainability, everyone at the company has a meaningful role to play.