Carbon-negative, zero waste, 100-percent renewable energy — all by the year 2030. Microsoft recently announced one of the world’s most ambitious commitments toward sustainability. And the company tapped Artemis Ward to build a global employee-focused campaign that communicates how innovative thinking in areas like real estate, travel, and sales can help Microsoft achieve its bold sustainability goals.
With It’s in Our Nature as its rallying cry, the integrated campaign embodies Microsoft’s solutions-building ethos — and ensures employees worldwide that when it comes to sustainability, everyone at the company has a meaningful role to play. Active around the globe and across a broad swath of channels, It’s in Our Nature reminds Microsoft employees that tackling the world’s most intimidating challenges has always been part of their DNA.