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Rising to every challenge — it’s part of Microsoft’s DNA. And now the tech giant is going toe-to-toe with a new foe: climate change.

Carbon-negative, zero waste, 100-percent renewable energy — all by the year 2030. Microsoft recently announced one of the world’s most ambitious commitments toward sustainability. And the company tapped Artemis Ward to build a global employee-focused campaign that communicates how innovative thinking in areas like real estate, travel, and sales can help Microsoft achieve its bold sustainability goals. 

With It’s in Our Nature as its rallying cry, the integrated campaign embodies Microsoft’s solutions-building ethos — and ensures employees worldwide that when it comes to sustainability, everyone at the company has a meaningful role to play. Active around the globe and across a broad swath of channels, It’s in Our Nature reminds Microsoft employees that tackling the world’s most intimidating challenges has always been part of their DNA.

Animated logo variations for Microsoft's It's in Our Nature campaign
Animated logo variations for Microsoft's It's in Our Nature campaign

Creating a Culture of Advocacy

It’s in Our Nature is a targeted yet flexible campaign designed to reach Microsoft’s 150,000 global employees wherever they are — from site-specific digital screens on campus to Yammer and Sharepoint social ads that invite employees to get involved from anywhere.

Microsoft It's in Our Nature campaign asset 2

Giving Purpose an Identity

A bold, memorable, and disciplined identity system allows communications teams across Microsoft business categories to highlight efforts and achievements around sustainability.

Microsoft It's in Our Nature campaign asset

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