As the voice of the film and television industry since 1922, the Motion Picture Association has nearly a century of movie-making magic under its belt. MPA represents a $100 billion industry, but its digital presence wasn’t reflecting the full scope of its impact. The Association needed a strategy that went beyond the stars of the screen, emphasizing the behind-the-scenes talent and innovation that makes movie magic happen.

We helped MPA bring its story to life through a website redesign, office installations, content strategy, and social media management. We began by taking a big step back to ask: Who is the Motion Picture Association and what role do they play in the way we experience movies — yesterday, today, and tomorrow? After a robust discovery and strategy phase, we found our answers — and used them to reimagine the association’s digital footprint, including a new website, a refresh of its popular Credits publication, and a vocal, intentional presence on social media. We carried this visual approach into social strategy and experiential signage at their Washington, DC headquarters, creating a cohesive narrative that brought their story to life across digital, physical, and social spaces.