From script to screen, the Motion Picture Association represents every piece of a $100 billion entertainment industry. And as the industry voice, the organization needs a digital presence that not only communicates the star power in front of the camera, but also the creativity and innovation that happens behind the scenes. These are stories we’re excited to help them tell.
Our partnership began with the redesign of the organization’s website. Placing fresh emphasis on behind-the-scenes footage, we developed a visual approach that features motion video to put the often-unseen work of the film crew front and center. With the launch of the website, we extended the approach to the organization’s digital and social strategy as well as designing experiential signage at their recently renovated Washington, DC headquarters — these core elements working in harmony to connect the movies and TV shows we love to the people and policies that bring them all to life.