Truly had already built a loyal fanbase and become a leading name in the hard seltzer world. But its online presence needed a refresh to match the brand's energy and offer a digital space where fans could easily explore a growing catalog of flavors, co-branded products, and merchandise. Artemis Ward was tasked with creating a new website that captured the brand’s essence while keeping the user experience fun, engaging, and easy to navigate.

We delivered a new website that makes Truly’s diverse product lineup shine, combining product exploration with dynamic storytelling. By integrating user-generated content and a playful content strategy, we ensured the website not only showcased the product range but also invited fans to interact with the brand and share their own Truly experiences. The revamped site transformed Truly’s digital footprint into a community-driven space that celebrates the brand’s unique voice and flavor.
Truly has a story to tell, a growing catalog of hard seltzers to sell, and an audience that’s brimming with questions about everything from ingredients to merch to the philosophy at the center of the Truly way of life (answer: “Look forward and recline backward”). To connect with customers on all of these fronts, we built a content strategy that combines campaign spotlights, product exploration, and accessible storytelling — and we served up “explosive” copy that brings Truly’s unique energy to the site.

The main characters in the Truly story are Truly drinkers themselves, who are primed to make the most of every opportunity in front of them. Through user-generated content that’s given prominent real estate on the homepage, we invite drinkers to show the world what it means to #LiveTruly.