Truly had the flavors, the fans, even the branded Hawaiian button-downs.
Then came a fresh digital experience that unites the Tru-niverse.
Since Truly first bubbled onto the scene in 2016, it’s gone from a promising Boston Beer Company experiment to the biggest player in the company’s impressive portfolio, sitting alongside Sam Adams, Dogfish Head, Angry Orchard, and Twisted Tea.
As Truly’s catalog continues to expand — and its legion of loyal drinkers along with it — the hard seltzer leader wants a website that makes its flavorful products easy to explore and its brand personality impossible to miss. That’s where Artemis Ward comes in.
Putting the Focus
On the Flavors
With more than 30 hard seltzer flavors, a rotating cast of co-branded products, and new offerings like flavored vodka, Truly needs a site that lets its seltzers shine. So we crafted product pages that give visitors everything they’re looking for in one place, including flavor descriptions, buying options, and nutritional info.
Expertise
Project Description
Building on a robust discovery and strategy phase, we crafted a new website that connects visitors with Truly’s products and brand personality.
IA + UX Design
Brand Strategy
Brand Positioning
Website + Mobile Design
Content Strategy + Copywriting
Ecommerce Customer Experience
Bringing Strategy to the Story
Truly has a story to tell, a growing catalog of hard seltzers to sell, and an audience that’s brimming with questions about everything from ingredients to merch to the philosophy at the center of the Truly way of life (answer: “Look forward and recline backward”). To connect with customers on all of these fronts, we built a content strategy that combines campaign spotlights, product exploration, and accessible storytelling — and we served up “explosive” copy that brings Truly’s unique energy to the site.
Making the Drinkers the Stars ✨
The main characters in the Truly story are Truly drinkers themselves, who are primed to make the most of every opportunity in front of them. Through user-generated content that’s given prominent real estate on the homepage, we invite drinkers to show the world what it means to #LiveTruly.
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